Stakeholder Engagement, Are You Playing the Blame Game?
Who is responsible for Stakeholder Engagement on a Project?
That is one of the most common claims, or reasons why a project has 'failed' to deliver and a lesson that I learned the hard way.
Learning the hard way
Some years ago, I learned a hard lesson when an organisation decided that I was no longer required. Like many others in this situation, I played the blame game and laid the root of the problem, firmly at their feet.
I spoke with a coach and friend who helped me to realise, that I was part of the problem. In pointing the finger, I was highlighting the other side of the problem and, I was playing the ‘blame game’.
The Downside of The Blame Game
When you play the ‘blame game’ with engagement, you relinquish control of the engagement process and live on your stakeholders agenda.
Is that what you want, and is going to help you to actively engage with them?
Of course not!
Because in doing so, you are waiting for them to engage with you rather than you being proactive and engaging with them.
The Insane Approach
Einstein once said, “keep doing the same thing expecting a different result is insane”. Of course, you can keep doing the same and as you always have, and have dis-engaged stakeholders.
What to do instead
So next time you blame your stakeholders for lack of engagement just look at where the other three fingers are pointing, and just for a minute, ask yourself this question.
“What if I took 100% responsibility for that engagement and found a way to fully engage with my stakeholders"?
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